Visual Identity System, Logo Design, Animation, Print Collateral and more
The purpose of Fresno State Bulldog's first-ever Day of Giving (DOG) was to launch a powerful 24-hour online fundraising marathon that rallied students, staff/faculty, alumni and friends to give back and celebrate the university. Creating a giving community and camaraderie with campus partners to build upon a culture of philanthropy for Fresno State by exciting campus stakeholders through storytelling, and igniting a passion to give. A marketing toolkit and visual identity system was created to help keep the eight schools and colleges consistent across all fronts. Print collateral was used to promote the event and an animation of the logo was used for social media efforts. At the end of the day Fresno State went over their target goal and has since become an annual event.
All of these graphics were designed while employed at California State University, Fresno.