Day of Giving

Branding

Visual Identity Systems, Logo Design, etc.


Day of Giving
Logo Design, Visual Identity System, Animation and Print Collateral

The purpose of Fresno State's first-ever Day of Giving (D.O.G. – Bulldogs) was to launch a powerful 24-hour online fundraising marathon that rallied students, staff/faculty, alumni and friends to give back and celebrate the university. A marketing toolkit and visual identity system was created to help keep the eight schools and colleges consistent across all fronts. Print collateral was used to promote the event and an animation of the logo was used for social media efforts. At the end of the day Fresno State went over their target goal and has since become an annual event.

Day of Giving Promotion
CASE Seismic Shifts

CASE District VII
Logo Design, Print Collateral and Wayfinding

The Council for Advancement and Support of Education (CASE) supports alumni relations, university communications, development, and marketing professionals at educational institutions worldwide. The association provides networking, recognition, and continuing education for more than 64,000 advancement professionals at more than 3,400 universities, and independent elementary and secondary schools in more than 70 countries. CASE District VII represents professionals and institutions in the western region of the U.S. (Arizona, California, Guam, Hawaii, Nevada, Northern Mariana Islands, and Utah).

The CASE VII Conference (Seismic Shifts: Reinventing Ourselves, Reshaping Advancement) examined ways in which the evolving environment transformed University Advancement and how they must reinvent themselves in order to remain effective. From keynote addresses to insightful breakout sessions, the conference offered new perspectives and valuable connections for all areas of Advancement at all types of institutions. All of these graphics were designed while employed at California State University, Fresno.

CASE District VII - postcard
CASE District VII - 1 color logo
CASE District VII - programs
Fresno State Centennial Logo

Fresno State Centennial
Logo Design, Visual Identity System and Print Collateral

In 2011, California State University, Fresno celebrated its 100th year. A logo was designed to mark this momentous occasion. The color palette for the logo complimented the main colors of the university: cardinal red, blue and gold. While the Centennial’s tagline “A Century of Excellence” balanced California State University, Fresno within its circular seal. The middle of the logo gave tribute to the 100 years and the University’s year of establishment.

The Centennial logo was incorporated into the University’s brand guidelines to ensure proper use. Logo placement, sub-identity logos for colleges, offices or departments, and color alternatives for embroidery and screen-printing were a part of the more detailed visual identity system. This visual identity system was implemented across the web, print collateral, special events and product design.

Centennial Sub-Identity Logo
Fresno State Centennial Holiday Card
Fresno State Centennial Collage Card
Centennial Embroidery
Fresno State Centennial Book
Fresno State Centennial Gold Foil
Fresno State Centennial Timeline

All of these graphics were designed while employed at California State University, Fresno.