Visual Identity Systems, Logo Design, etc.
Day of Giving
Logo Design, Visual Identity System, Animation and Print Collateral
The purpose of Fresno State's first-ever Day of Giving (D.O.G. – Bulldogs) was to launch a powerful 24-hour online fundraising marathon that rallied students, staff/faculty, alumni and friends to give back and celebrate the university. A marketing toolkit and visual identity system was created to help keep the eight schools and colleges consistent across all fronts. Print collateral was used to promote the event and an animation of the logo was used for social media efforts. At the end of the day Fresno State went over their target goal and has since become an annual event.