University Outreach’s most vital direct mail recruiting tool is the Fresno State Search Piece. It portrays a university in the heart of California that combines robust academics with cutting-edge technology and a university that believes “transformational” and “inspiring” are part of the daily experience. The Search Piece highlights the benefits and opportunities that Fresno State has to offer. Fresno State has eight academic schools and colleges, offers 62 bachelor’s, 45 master’s and 3 doctorate degrees, as well as 50 credentials, over 40 certificates and over 30 nationally accredited programs with abundant undergraduate and graduate research projects, preparing students for a multitude of careers in the region and around the world. All of these graphics were designed while employed at California State University, Fresno.