Fresno State University Outreach

Print Collateral

Brochures, Posters, Invites, etc.

Here are a mix of print design projects that showcase a full range of specialty printing techniques and effects.

Die-cut Brochure & Booklet
Outreach Search Piece & Viewbook

University Outreach’s most vital direct mail recruiting tools are the Search Piece and Viewbook. Fresno State is a University in the heart of California that combines robust academics with cutting-edge technology and believes in boldly educating and empowering students for success. These print pieces highlight the benefits and opportunities that Fresno State has to offer.

Fresno State Search Piece

The designs convey information in a visually fun experience. Organized into easy to read sections to identify the schools and colleges on campus, items of interest in the surrounding area and important contact information. Subtle touches offer points of pride in achieving success not only in academics, but also in athletics. Overall, the pieces create a powerful impact through visuals and infographics.

Fresno State Viewbook
Fresno State Viewbook
Fresno State Viewbook
Fresno State Viewbook
Fresno State Viewbook
Fresno State Viewbook
Fresno State - Library Self Guided Tour

Brochure – Library Self Guided Tour

This brochure is a guide that points the way and provides insight into dozens of features, artwork and treasures that distinguish the landmark Henry Madden Library at Fresno State.

Library Intro
Library Map
Library Details
Pinnacle Invite

Invitation & Program Design
Fresno State Pinnacle Society

The Pinnacle Society is devoted to honoring individuals whose years of thoughtful and generous contributions have made a distinct difference in education at Fresno State. Pinnacle Founders are the philanthropic pioneers who have given $100,000 or more during their lifetimes to enhance academics, assist students, build facilities and advance other Fresno State programs.

The Pinnacle Society Dinner invitation was printed on a pearlescent stock and is contrasted by Fresno State’s red and blue colors. The presidential color scheme sought to pay tribute to the new president. The blue foil adds a subtle touch of elegance to the event name and overall themed pattern. On the reverse, The Pinnacle Society’s distinct Ansel Adams "Moon and Half Dome" seal is set off in blue foil with the similar patterned background border to capture the focus of the audience. The information that follows is stylized in a simple yet easy to read format with emphasis on date, time and place.

Fresno State Pinnacle Society Dinner

Fresno State Football Catch the Wave Campaign

Fresno State’s football fan base has been referred to as the “Red Wave” for many years. The “Catch the Wave” campaign was developed to publicly unveil the football team’s new, alternate black uniforms. The graphics were used for posters, social media promotion and other signage in and around the stadium.

Fresno State Catch the Wave
Fresno State Catch the Wave

All of these graphics were designed while employed at California State University, Fresno.