SERVICES
LOGO DESIGN
Branding a business is most instrumental in its success. An initial step in brand development is to design the business’s logo. It should reflect professionalism, while defining and revealing information about the company. The combination, name and logo, provides the target audience with a memorable impression and puts meaning into an identity.
PRINT DESIGN
Print collateral should say who you are, what you do, have an effective call to action, and push the website and contact information. It is successful because of its convenience, which allows for a higher retention rate and good visibility. Brochures, postcards, posters… should make a statement in as few words as possible, which will only help define the brand.
DIRECT MAIL
Direct mail is the most successful form of marketing. It is usually read when people are getting home and are more relaxed, having more of an opportunity to capture the target audiences’ attention. Not all direct mail is treated as junk-mail and thrown into the garbage. Coupons, special promotions, or save the date cards may end up on the kitchen counter or coffee table.
Did you know…
Typically the first direct mail piece sent averages between 1 to 3 percent response rate. The second instance, the response rate average increases to between 5 and 35 percent. And, 80 percent of those who are going to respond from the targeted audience will have responded within the first two weeks.
MAGAZINES
Magazines have had an astonishing rise in power and continue to gain momentum with the aid of the digital reading devices. Their continual growth in readership allows for more advertising exposure than the web or television and influences potential purchases. Magazines-The Power of Print gives specific facts about Magazines crucial role in advertising.
EXAMPLES
- Business Cards
- Folders
- Letterhead
- Booklets
- Postcards
- Brochures
- Catalogs
- Magazines
- Ads
- Banners
- Posters
- Flyers
PACKAGE DESIGN
Effective packaging creatively attracts the customers’ attention, while provoking their emotions. A majority of all purchasing decisions are made in the store, and can be attributed to first impressions. It is an asset that can make or break the sale of an item and should be considered as important as the item itself. After all, no one will even try the product if the package is not appealing… there’s too many others to choose from.
T SHIRT DESIGN
Screen printing has taken on new meaning with the digital age, allowing for more diverse creative approaches to be taken in illustration and final output. Illustrator’s “man-made” technique has always sent a personal message of detail and care, which is important in creating a t shirt that sells. Pretty much anything can be achieved with todays technology, thanks to plastisol inks or discharge inks and effects that can glow in the dark or reflect with foil transfers.