Gottschalks Inc.

As an art director at Gottschalks, I led a variety of initiatives that aligned with the company’s visual branding and marketing goals. My primary focus was on fashion advertising, where I developed creative concepts and executed visual strategies for seasonal campaigns, print, in-store signage, and promotional collateral. These projects required an understanding of design principles within the context of the fashion retail industry, ensuring each deliverable resonated with the brand’s target audience. I collaborated with merchandising, copywriters, photographers, and the creative director to produce cohesive, on-brand visuals that enhanced customer engagement and reinforced Gottschalks’ identity across print and store environments.